How to calculate Expected Value

In this article we will look at the concept of expected value, and how we can use this knowledge to help us know which bets provide value, and the profits we can expect to make long term.

The Favourite-Longshot Bias

It is one of the most studied betting phenomenons, but also one that most average punters are unaware of. In this article we will investigate the favourite-longshot bias and look at how it may be effecting your punting without you even knowing.

Understanding Market Percentages

Market percentage is one of the most important, yet misunderstood concepts in gambling. In this article we will discuss what exactly a market percentage is, and how you can use it in your everyday betting.

Importance of Finding the Best Odds

Did you know that by simply shopping around for the best available odds you could add hundreds or even thousands more dollars to your betting bank? In this article we look at the importance of finding the best available odds and the difference it can make to your bottom line.

What is an Odd?

Anyone who has ever placed a bet on sports, racing or even at the casino would have encountered odds. But the truth is most casual gamblers would struggle to tell you exactly what odds represent or how they...